Forecasting Sales Run Rate: Leveraging Historical Performance for Accurate SaaS Projections
Forecasting Sales Run Rate: Leveraging Historical Performance for Accurate SaaS Projections A run rate is a forecast based on current performance. For SaaS companies, this metric is interesting to compute as their future performance is highly influenced by the actual ARR of the company. For example, if a company sells yearly subscriptions, the sales “seasonality”…